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City / Atlanta

City / Atlanta

Gen Z is going back to stores. Atlanta startup Mirour wants to change what happens when they get there.

Gen Z is going back to stores. Atlanta startup Mirour wants to change what happens when they get there.

ATLANTA, May 21 (Hypepotamus) - Loren Mount-O’Brien loved the mission and vision of her startup, a “social shopping” app she launched in 2024 after building her career in the advertising industry. But the data…and startup realities…crept in. She’d earned validation at local pitch competitions under its

autolane-at-westside-provisions

Autolane Is Bringing Order to Autonomous Vehicle Parking Chaos — Starting at Atlanta's Lenox Square & Westside Provisions

ATLANTA, May 14 (Hypepotamus) - As an Atlanta driver, there are few places that give me more personal anxiety than the parking lot at Lenox Square Mall. (The Home Depot Midtown lot and the Trader Joe’s parking lot are close contenders, though). It's not just human drivers to

These Metal Tags Could Make Smart Home Sensing Less Intrusive

These Metal Tags Could Make Smart Home Sensing Less Intrusive

Editor’s Note: This article was first published on Tech Square ATL and is brought to you by a content partnership. ATLANTA, May 13 (TECH SQUARE ATL) - In a typical smart home, intelligence comes at a cost. Cameras track movement. Sensors require batteries. Devices connect through fragmented systems that demand

This Atlanta Startup Is Treating Musicians Like Startups — And Betting It Can Predict the Next Big Artist.

This Atlanta Startup Is Treating Musicians Like Startups — And Betting It Can Predict the Next Big Artist.

ATLANTA, May 12 (Hypepotamus) - Varun Sheel wants to find the next big musician before the traditional music industry does. And he is using his own data platform to do it. Sheel is the founder of The Elephant Room, an Atlanta-based startup that combines artist development. Using an angel investment-

Atlanta Startup BD4 Builds Business Development Platform for Attorneys, Consultants, and Wealth Managers

Atlanta entrepreneur Gregg Bedol has opened the waitlist for BD4, a business development platform designed to help attorneys, consultants, wealth managers, and other relationship-driven professionals avoid the feast-or-famine client cycle.

photo of the 2026 Ember Fellows 2026

The Ember Fellowship Launches In Atlanta, Birmingham To Help Local Startup Ecosystem Hire Emerging Talent.

Atlanta entrepreneur Eileen Lee’s Ember Fellowship is matching high-potential recent graduates with startups in Atlanta, Birmingham, Detroit, and Baltimore.

a home chef making a recipe, something that CompKitchen can make more fun and interesting

An Atlanta IT Specialist Built A Food Pairing Platform Backed By Culinary Chemistry

“There's a generation of home cooks who've drifted away from actually making things, partly because the gap between a recipe and a great result is bigger than recipes admit. CompKitchen exists to close that gap by exposing the chemistry. If I can get more people creating again, that's the real win.”