Georgia Tech Founders Build An AI Marketing Engine For Small Businesses
ATLANTA, September 9 (Hypepotamus) - It’s 2026. Can you automate your company’s marketing?
Atlanta-based Osmoti is ready to show that you can.
The MarTech (marketing technology) startup, created by co-founders Rahul Mehta (a current Georgia Tech student) and Om Patel (a recent GT graduate), built Osmoti as an AI engine that runs a company’s marketing efforts. The platform is designed to help SMBs, and has already gained traction with med spas, retail stores, and other businesses looking to keep up with the changing world of digital marketing in the AI Age.
Gridline helps advisory firms launch, operate, and scale private market investment programs through one integrated platform.
How Osmoti Works
A company pastes in their URL and Osmoti gets to work building pages, brand kits, and specific campaigns. After that, it runs social posts, review requests, follow-ups with customers via text and email. It can also run local search efforts and advertising campaigns.
Its clearest early case study is from Dynamic 3, a medical spa in Atlanta. The company generated approximately $6,500 in booked work from $360 in ad spend during the first 14 days while using Osmoti.
Part of the marketing workflow Osmoti is working to improve traditionally been owned by a marketing agency (or by an overworked employee at a smaller company who is trying to manage marketing by themselves). Osmoti, on the other hand, says keeps working after “the click,” which is where agencies stop.
“Osmoti is built to replace a fragmented mix of agencies and software with one connected growth system. It can also help existing marketing teams and agencies operate more effectively,” the team added.
Maija Ehlinger
“Osmoti runs everything after it: the page, the reply in seconds, booking, reminders, no-show chasing, and win-backs, at a fraction of a typical retainer,” as it says on the startup’s website.
The co-founders met on campus at Georgia Tech and have been heads-down building in Atlanta since. For Patel and Mehta, now is the time to create something like Osmoti.
“AI can finally do more than generate content. It can coordinate ads, social media, search, reviews, follow-up, and retention using shared business context. This gives smaller businesses capabilities that previously required an enterprise-sized team and budget,” the team told Hypepotamus.
Maija Ehlinger
See more Hypepotamus stories in your search results
