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Maija Ehlinger

Atlanta, GA

Born and raised in Southern California, Maija has been in Atlanta since 2010. She is a graduate of Emory University and the Columbia Journalism School's Lede Program for data journalism.

This Atlanta Startup Wants Local Creator Marketing To Drive More Than Likes.

This Atlanta Startup Wants Local Creator Marketing To Drive More Than Likes.

ATLANTA, June 25 (Hypepotamus) – Micro influencers — online creators with smaller but active follower counts — are having a moment, as brands look to unlock more opportunities to stand out and get in front of people in digital and physical spaces. But local businesses like fitness studios, med spas, salons, restaurants, and

Atlanta Startup WattAir Wants To Pull Clean Water From Thin Air

Atlanta Startup WattAir Wants To Pull Clean Water From Thin Air

ATLANTA, June 23 (Hypepotamus) - Growing up in Northern Ireland, Joseph Mooney had an “obsession for water.” “Wherever there was water, I was there. The sea, the pool, even watching someone dig a well, I was fascinated by it,” he told Hypepotamus. That obsession turned into recreation and then racing, as

How Vettex Sports Used Georgia Tech Ties To Build A Modern Athletic Gear Brand.

ATLANTA, June 22 (Hypepotamus) – Most startups spend years and marketing budget building a brand from nothing. Vettex Sports used its Georgia Tech connections to skip that step to build under a name that already had history. The Create-X company was known until last year as LZRD Tech (Hypepotamus featured

Atlanta-Based Balon Is Building AI That Grades Its Own Answers

Atlanta-Based Balon Is Building AI That Grades Its Own Answers

Balon is an Atlanta-based AI infrastructure startup building technology to prevent hallucinations in large language models.

As Vertical Reality Shows Grow, eStreamly Bets Great Stories Still Sell

As Vertical Reality Shows Grow, eStreamly Bets Great Stories Still Sell

ATLANTA, June 17 (Hypepotamus) – Movie theaters are pulling Gen Z back in. AI films are landing at major festivals. Media is reshuffling on several fronts at once, and Atlanta’s eStreamly is betting on one shift in particular: vertical shows are turning into a category of their own. eStreamly, the

ForgeUp Ventures Takes Aim at the Accelerator Model by Ditching One-Size-Fits-All Curriculum

ForgeUp Ventures Takes Aim at the Accelerator Model by Ditching One-Size-Fits-All Curriculum

SOUTH FLORIDA, June 16 (Hypepotamus) – Jeff Knight sees a gap in the accelerator model that dominates the startup space. Venture studios can cook up an idea and then recruit a seasoned entrepreneur to run the company. Or accelerators can take equity in a founder and run them through their specified

How Startups Know Their CRM Is Holding Them Back

How Startups Know Their CRM Is Holding Them Back

ATLANTA, June 15 (Hypepotamus) - “Don’t trust the dashboard.” “The real numbers are in this spreadsheet.” “Only one person knows how this works.” “We’ll clean the data later.” These types of phrases come up inside companies that are growing, but that have a CRM (Customer Relationship Management) unable to