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Atlanta Built a Generation of MarTech Giants. Can It Do It Again?

Atlanta Built a Generation of MarTech Giants. Can It Do It Again?

ATLANTA, October 2 (Hypepotamus) - Atlanta has a long line of B2B startups specifically building technology for the marketing, sales, and business intelligence worlds (Pardot, Mailchimp. Salesloft, CallRail, Fullstory, Calendly, and Silverpop to name a few). But why did the city build so many of these startups? There isn’t one

From Georgia Tech Capstone to Atlanta MarTech Startup: Inside Genius

From Georgia Tech Capstone to Atlanta MarTech Startup: Inside Genius

ATLANTA, September 23 (Hypepotamus) - Marketing teams can see what they spend on Google, LinkedIn and Meta ads. Figuring out what those separate streams of data mean for their next decision is harder. Atlanta MarTech (marketing technology) startup Genius connects those channels and gives marketers recommendations based on their target customers,

Georgia Tech Founders Build An AI Marketing Engine For Small Businesses

Georgia Tech Founders Build An AI Marketing Engine For Small Businesses

ATLANTA, September 9 (Hypepotamus) - It’s 2026. Can you automate your company’s marketing? Atlanta-based Osmoti is ready to show that you can. The MarTech (marketing technology) startup, created by co-founders Rahul Mehta (a current Georgia Tech student) and Om Patel (a recent GT graduate), built Osmoti as

fullstory at conference

Atlanta’s Fullstory Finds New Opportunities, New Talent to Lead in the AI Age

Fullstory, an Atlanta-born SaaS leader, is doubling down on AI with new tools like StoryAI and Workforce. Backed by top VCs and fresh executive hires, the company is deepening its enterprise footprint while helping teams better understand users—and themselves—in the age of AI.

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

Discover how Atlanta startup Composium, founded by Simms Jenkins and Amber Brinkman, is revolutionizing B2B marketing by turning webinars, demos, and podcasts into easily shareable, digestible video content.

Atlanta-Based PitchGhost Helps Startups Find the Right Customers Through Smarter Social Listening

Atlanta-Based PitchGhost Helps Startups Find the Right Customers Through Smarter Social Listening

The PitchGhost team is building in a city known for creating successful MarTech (marketing technology startups). Atlanta’s technology ecosystem has served as fertile ground for such MarTech companies, including launching businesses like Salesloft, Terminus, FullStory, CallRail, Pardot, and Silverpop

Textla team photo

Chattanooga's Textla is on a mission to democratize the text message marketing space

If the last text you received came from your favorite brand, you aren’t alone. SMS or text messaging has become a ubiquitous part of the marketing world. Today, businesses use SMS for important marketing initiatives, 1:1 outreach, and customer service messaging. It's effective, with 97 percent

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