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market research

market research

Survey Says: It's Time To Rethink Your Customer Research Plan

Survey Says: It's Time To Rethink Your Customer Research Plan

Jon Hutson and his team kept running into a big problem when they were conducting research for their clients. While everyone agreed research is important, they didn’t always agree on the price tag or timeline. “It’s often the first thing to get cut from a project budget because

Atlanta-based 1Q is democratizing market research one question at a time

Atlanta-based 1Q is democratizing market research one question at a time

Whenever we chat with Atlanta entrepreneurs, the conversation inevitably leans towards the potential the city has to become one of the biggest startup hubs in the country. Our conversation last week with 1Q’s CEO Keith Rinzler was no different. For Rinzler, Atlanta is just waiting for a big consumer-

market research

Why App Developers Should Start With Market Research

Software developers pride themselves on their ability to solve problems. To navigate the complexities of technology and provide a solution that works. The process, the rigor, the long hours of coding will no doubt result in a product. But, is it the best product? Is the technology solving the right

Tanjo's Animated Personas Are Like Sim Characters for Market Researchers

Tanjo's Animated Personas Are Like Sim Characters for Market Researchers

Marketing research often relies on chosen subjects' opinions within a controlled environment. But what happens if they stretch the truth, if they feel off that day, or if they're not connecting properly with the product? Your company will get incomplete, misleading feedback. With North Carolina-based Tanjo&