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Newsletter #1207 - 7.22.2026

Today's newsletter edition looks at what happens after the "idea" stage ends.

A Huntsville SportsTech startup is using an Atlanta Braves partnership to expand its community reach. Georgia Tech is refining how it helps food and beverage companies become retail-ready. And an Atlanta-based HRTech startup offers a candid look at rebuilding a sales pipeline and scaling through a difficult market...and when to know it is the right time to exit.

Let's get reading...

Big-League Training, powered by a startup: A Huntsville startup is teaming up with the Atlanta Braves to bring pro-style hitting and pitching analytics to young athletes across the Southeast — using devices families already own. Read more here.


Where Food Innovation Starts: After helping founders land products on Walmart shelves, Georgia Tech’s food and beverage accelerator is back with a smaller cohort, more resources, and a sharper recipe for turning emerging brands into retail-ready businesses. Tech Square ATL explores more.


Acquisition lessons: When the pandemic erased Grayscale’s sales pipeline, the Atlanta HRTech startup faced a make-or-break moment. Co-founder Ty Abernethy shares how the team rebounded, scaled past multi-million dollars in annual recurring revenue, and ultimately landed an acquisition. More here.


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