Newsletter Edition #1228: Does Atlanta Still Have Its MarTech Edge?
A lot to cover today as slide into the busy month of October (which, hopefully for Braves fans, is a month that also includes a deep postseason run).
What we're talking about in this newsletter:
Keep on scrolling to see who is hiring, who is on the move, and where events are happening next.
This edition of Hypepotamus is brought to you by Live Oak Bank.

The Big Headline: Mailchimp sold to Intuit. Pardot went to Salesforce. Salesloft sold to private equity. Atlanta helped build some of the biggest names in marketing and sales software.
What will it take to build the next generation of MarTechs? We talked with David Cummings, Lance Weatherby, and Marc Ginsberg about the city's history, where Atlanta still has an advantage, and how AI is changing the startup math around B2B companies. More on Atlanta's place in the MarTech world here.

Startup To Watch: What if opening a bank branch meant installing a kiosk? Atlanta hardware startup Loto Punto is building around that idea, with plans for 200 banking kiosks across Georgia over the next ten months. Its yellow machines let customers pay bills, transfer money, and top up accounts.
The company started with lottery machines in Colombia. Now, its US pitch is “Branch-as-a-Service,” giving banks and credit unions a physical presence without the cost of a full branch. It’s a hardware approach to reaching customers that digital banking still leaves underserved. More here.

City News: More than 100 million passengers pass through Atlanta’s airport each year. Getting them to put their coffee cups in the right bin is a challenge with major consequences for recycling. Now, Hartsfield-Jackson is turning to AI for help. Tech from Vancouver-based Intuitive AI recognizes waste items and guides travelers to the correct bin. About 2.5 million people have utilized the bins, giving airport leaders data that could shape signage and concessionaire policies.
Can better guidance at the trash can help solve a problem that previous sorting efforts couldn’t? More on the ATL airport's latest sustainability efforts here.

Live Oak Bank's (NYSE: LOB) Venture Banking team provides non-dilutive growth financing that complements equity, along with tailored banking solutions, for venture-backed B2B software and healthcare companies at every stage of their financing journey. We understand entrepreneurs because we are entrepreneurs. Member FDIC.
Upcoming Deadlines
Featured Events
- HR Excellence Awards Gala: Oct 8
- Avant South: Oct 12
- Startup Mountain Summit: Oct 12
- Venture Atlanta: Oct 14-15
- DelTech Memphis: Oct 14-16
- TAG Invest Connect: Oct 22
- Venture135 Charlotte: Nov 19-20
Job Openings
Word On The Street…
- Arrive completes acquisition of Charlotte-based Passport
- Abid Ali joins Atlanta-based Dogwood Ventures
- Cosm CEO Jeb Terry to keynote speak at Venture Atlanta
- Want to pitch other broadcast, print journalists? 60 Sec Pitch Fest is coming back in Atlanta
- Quadrant-i, part of Georgia Tech’s Office of Commercialization, awards $150k into GT researchers looking to build startups
- Gaia Box (an ATDC company) lands big installation in Downtown LA
Keep Reading
The interviews and topics you missed in the last newsletter:





