Newsletter Edition #1238: Was your last conference worth the money?
Wrapping up the week with a look at marketing tactics and accelerator programs.
Top stories on Hype right now:
- Marketing metrics that actually mean something
- Is your event worth the $$$?
- 18 companies building with Alabama's accelerators this fall
Plus, keep on scrolling to get the scoop on some CEO seat movement in our "Word On The Street" section.
This edition of Hypepotamus is brought to you by CallRail
The Big Headline: We’re all collectively over the AI posters on our social media timelines and AI slop on our LinkedIn newsfeeds, right?
Producing more content is getting easier. Giving customers a reason to care is still hard. For marketers competing in crowded feeds, it means changing tactics…and changing what metrics matter.
Hypepotamus asked agency owners and marketing leaders what’s working now.
Startup To Watch: Marketers are spending big bucks on in-person events, conferences, and happy hours. But what is the actual ROI of IRL? PhDs in North Carolina are building a solution. After a pivot this summer, Durham-based DayOf is honing in on building the "RevOps engine for in-person events." And they are starting by helping you build up...and get value out of...your rolodex.
More on DayOf's pivot and growth trajectory here.
Accelerator News: Energy, medical, health, and forestry-focused tech founders are taking advantage of Alabama's accelerator programs this fall. We take a look at three cohorts running right now in Birmingham and Dothan, Alabama.
More on the programs...and the founders to watch in each cohort...here.
Make every text, call, and lead count. CallRail connects the dots between your campaigns, conversations, and customers.
Upcoming Deadlines
- VILLAGEx: Nov 6
- Cox Cleantech Accelerator: Nov 8
- Idea Test Lab program: Nov 9
- Joules Accelerator: Nov 30
- Pitch at Venture Connect: Jan 8
Featured Events
- AI is not your doc: Nov 9
- NC IDEA Summit: Nov 12-13
- Founders First Durham: Nov 17
- Venture135 Charlotte: Nov 19-20
Job Openings
Browse All Jobs - 7 new
Word On The Street…
- Rahul Saxena in new GA Tech role
- Catherine Weems joins VinoBarrel
- Southwire opens innovation center in Carrollton, GA
- Raleigh's Inn-Flow names new CEO Lokesh Seth
Keep Reading
The interviews and topics you missed in the last newsletter:
Maija Ehlinger
Maija Ehlinger
Maija Ehlinger
