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Pass it Down Helps Cultural Institutions Survive Pandemic

Pass it Down Helps Cultural Institutions Survive Pandemic

COVID-19 has hit the cultural heritage industry particularly hard. Pass It Down, an award-winning digital exhibit design platform, is helping American cultural institutions withstand the pandemic, one story at a time. “Now more than ever, it’s a challenge for organizations to capture visitor attention and engage their

User Experience Versus Customer Experience: The Difference Matters

User Experience Versus Customer Experience: The Difference Matters

Product-focused organizations are always striving to implement tactics and strategies to improve overall customer satisfaction. Within this, it’s almost impossible to find two topics as widely discussed as the implementation, and differentiation, of Customer Experience (CX) and User Experience (UX). But to address this subject properly, it’s

What Are the Core Principles of Good Technical Design?

What Are the Core Principles of Good Technical Design?

Design is a concept that's often (ironically) muddled, especially in the technical world. What makes you spend seconds on one website but get lost clicking around on another? What makes you swipe right on certain apps and delete others to save storage space on your phone? It'

Paige Castle Draws Up Your UX Content

Paige Castle Draws Up Your UX Content

Paige Castle goes back to the basics when she's working on her designs — and we dig her old school style. The General Assembly graduate likes to draw up her ideas with pen and paper, but she's not afraid to go high-tech either: for her GA

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