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TikTok

Temperature Check: So, you built your startups marketing around TikTok. What if it's banned?

Temperature Check: So, you built your startups marketing around TikTok. What if it's banned?

The Supreme Court will start to hear arguments on January 10, deciding whether a law banning the app violates the First Amendment rights of more than 170 million Americans who use the social media platform. Yes, talk of such a ban has lingered for many years. But Denish Shah, Founding Director of th

What's Trending In Social Media Marketing

What's Trending In Social Media Marketing

Should you spend your time building a TikTok following? Are your potential customers on Snap? And is Twitter/X still a thing? The social media landscape is constantly changing. So building a strategy for your business on these platforms can feel impossible. We asked social media experts to break down

Influencers are ubiquitous on TikTok today. This Atlanta entrepreneur is making it easier to track their marketing impact.

Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded content “match-making” process is cumbersome and manual for brands looking to tap digital content creators for

As Social Media Content Grows, Fanbase's Founder Builds New Monetization Opportunity For Creatives

As Social Media Content Grows, Fanbase's Founder Builds New Monetization Opportunity For Creatives

Mobile users who scroll through TikTok, Instagram...and now Clubhouse...are looking for entertainment. But when Isaac Hayes III scrolls, he’s thinking about one thing: How can he help these content creators make money? Hayes, son of singer-songwriter and producer Isaac Hayes, has experience both on the creative