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The Weather Company

The Weather Company

BridgeCommunity Philips Arena

Coca-Cola BridgeCommunity Startups Will Test Their MVPs In Philips Arena User Lab

The startups in Coca-Cola’s BridgeCommunity commercialization program, which upped the ante by accepting double the number of companies this year, receive unparalleled access to a major roster of enterprise partners. Now, they’ll also get to build their MVP’s and do customer testing on what might be

Weather Company Samsung

The Weather Company Will Power Native Weather App On New Samsung Devices

Raise your hand if this sounds like your morning routine: wake up, roll over and yawn, and pick up your phone to check the day’s weather. You’re not alone — studies point to the possibility that a phone’s default weather app is the most common way people check

weather company Mesh network

The Weather Company Pilots Mesh Network Technology In Developing Countries

An extreme weather event like a tornado or earthquake is incredibly dangerous anywhere, but it can be particularly devastating for those in developing nations — where there are few infrastructural resources to protect the community during the event, but also less warning beforehand. The Weather Company, the Atlanta-based meteorological giant,

Bring It to Market: Lessons from IBM's David Jaye

Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has held senior marketing roles at multiple agencies and Google and most recently served as CMO at the Weather

Coca-Cola and Corporate Giants Bridge 10 Startups toward Commercial Success

Coca-Cola and Corporate Giants Bridge 10 Startups toward Commercial Success

Nearly 130 years to the day after its first breakthrough beverage was sold, foreshadowing a boom into the biggest brand in the world, Coca-Cola publicly announced the 10 emerging companies selected for its startup commercialization program, The Bridge. The Atlanta-based activation will create mentorships and connections — a bridge

IBM Spends Billions on Atlanta Companies

IBM Spends Billions Betting on Atlanta

IBM is headed for the skies and spending billions on cloud-based services to get there - an evidently smart move considering this global market is projected to reach $127 billion by 2017. Over the past year, Big Blue has been on a shopping spree, buying up companies like candy in

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