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The Weather Company

The Weather Company

The Weather Company's Cameron Clayton On What Worked Through the IBM Acquisition

The Weather Company's Cameron Clayton On What Worked Through the IBM Acquisition

When IBM acquired The Weather Company in 2015, it was reported that close to 900 employees of the Atlanta-based weather operation would transition into the global enterprise. The strategic acquisition was made to power IBM Watson's Internet of Things unit and build out more offerings in the

BridgeCommunity Philips Arena

Coca-Cola BridgeCommunity Startups Will Test Their MVPs In Philips Arena User Lab

The startups in Coca-Cola’s BridgeCommunity commercialization program, which upped the ante by accepting double the number of companies this year, receive unparalleled access to a major roster of enterprise partners. Now, they’ll also get to build their MVP’s and do customer testing on what might be

Weather Company Samsung

The Weather Company Will Power Native Weather App On New Samsung Devices

Raise your hand if this sounds like your morning routine: wake up, roll over and yawn, and pick up your phone to check the day’s weather. You’re not alone — studies point to the possibility that a phone’s default weather app is the most common way people check

weather company Mesh network

The Weather Company Pilots Mesh Network Technology In Developing Countries

An extreme weather event like a tornado or earthquake is incredibly dangerous anywhere, but it can be particularly devastating for those in developing nations — where there are few infrastructural resources to protect the community during the event, but also less warning beforehand. The Weather Company, the Atlanta-based meteorological giant,

Film Screening: “CODE: Debugging the Gender Gap”

Film Screening: “CODE: Debugging the Gender Gap”

An evening celebrating women in tech Our friends over at The Iron Yard and Women In Tech (WIT) invite you to a special screening on February 28th of CODE: Debugging the Gender Gap. This thought-provoking film explores why women are underrepresented in tech today and challenges you to think

Bring It to Market: Lessons from IBM's David Jaye

Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has held senior marketing roles at multiple agencies and Google and most recently served as CMO at the Weather