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From Georgia Tech Capstone to Atlanta MarTech Startup: Inside Genius

From Georgia Tech Capstone to Atlanta MarTech Startup: Inside Genius

ATLANTA, September 23 (Hypepotamus) - Marketing teams can see what they spend on Google, LinkedIn and Meta ads. Figuring out what those separate streams of data mean for their next decision is harder. Atlanta MarTech (marketing technology) startup Genius connects those channels and gives marketers recommendations based on their target customers,

Bootstrapped Darling Text Request Gets Acquired, Prepares For Further Growth In Chattanooga

Bootstrapped Darling Text Request Gets Acquired, Prepares For Further Growth In Chattanooga

Text Request, a Chattanooga-based business texting platform, has bootstrapped its way to a successful exit. After ten years of building up its business, the Tennessee startup has been acquired by U.K-based global messaging solutions leader Commify. This is Commify’s 18th acquisition since 2013 and its second

Contributor Thoughts: 5 Ways to Manage Costs and Growth

Contributor Thoughts: 5 Ways to Manage Costs and Growth

Profitability is finally a hot topic in Startup World, especially for venture-backed companies that have traditionally front-loaded their spend in hopes of making profits on the back end of recurring revenue. But now you need both growth and profitability to be an attractive and healthy startup. That can

A Lesson In Bootstrapped Growth From Chattanooga-Based Text Request

A Lesson In Bootstrapped Growth From Chattanooga-Based Text Request

It was almost like Chattanooga-based Text Request was born for this moment. The eight-year-old SaaS startup helps organizations communicate more efficiently with customers via text messaging campaigns. The idea was certainly scalable back when the startup first got off the ground. But the team has entered “hyper-

Text Request

Text Request Lets Businesses Conduct All Their Communication Through Text Message

Think about it — you may not always have your laptop, and you may not want to get email to your mobile phone, but when was the last time you didn’t read a text? Marketers are wising up to this fact, and, while email still remains the mainstay of mass

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