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Chattanooga's Textla is on a mission to democratize the text message marketing space

If the last text you received came from your favorite brand, you aren’t alone. SMS or text messaging has become a ubiquitous part of the marketing world. Today, businesses use SMS for important marketing initiatives, 1:1 outreach, and customer service messaging. It's effective, with 97 percent

Behind Los Angeles-based Emotive's Move Into Atlanta's Growing MarTech Scene

Behind Los Angeles-based Emotive's Move Into Atlanta's Growing MarTech Scene

Could e-commerce marketing benefit from a little bit of southern hospitality? The team behind Los Angeles-based Emotive thinks so. After raising a $50 million Series B round, Emotive is expanding and opening an office in Atlanta. Emotive’s platform helps e-commerce brands scale 1:1 text messaging

After Series A Round, Atlanta-based Voxie Looks To Make Text Message Conversations The Next Big Thing in Brand Engagement

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners. As email open rates fell over the course of the last few years — and foot traffic into physical stores all but dried up in 2020 — marketers have had to

Ask AI for this week’s Hypepotamus briefing