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Startup IP Strategy

Startup IP Strategy

An Awesome URL | Not a Trademark Strategy

An Awesome URL | Not a Trademark Strategy

Repeat after me: getting an awesome URL for your startup does not mean you now have a trademark strategy. For those in the know, this statement will make them go “duh.” But, I can’t begin to tell you how many entrepreneurs tell me that they don’t need to

Product-Based Startups: Why Patents Are Not Your First Step

Product-Based Startups: Why Patents Are Not Your First Step

The first step that entrepreneurs in product-based startups typically undertake is to seek patent protection, but this is incorrect. Put simply, unless customers show that they care about the product that will be covered by the patent such that they are willing to pay more than it costs to

Is Traction the "New IP" for Your Startup?

Is Traction the "New IP" for Your Startup?

“Traction is the new IP” is a common refrain from startup experts these days. As a result, many startup entrepreneurs are rejecting patents and other forms of IP protection to focus instead on generating customers. It is certainly comforting for busy entrepreneurs to have succinct slogans like “traction is the