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Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform

Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform

Two Atlanta-basedTechOperator portfolio companies are joining forces as the future of retail moves even further online. Springbot, the marketing and analytics platform based in Midtown, acquired Atlanta-based Matcha last week. Matcha has made a name for itself in the content marketing space since moving from Chattanooga to Atlanta

springbot

E-Commerce Marketing Company Springbot Closes An Additional $15M Funding Round

E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised over $30 million to-date. All current investors, including TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs,

e-commerce

Virtual Reality: How It's Reshaping the Face of Retail

When examining e-commerce trends for 2018, virtual reality (VR) and augmented reality (AR) top just about every single list — so much so that experts are beginning to call this “the year of VR.” Just a few months in, we can already tell that retailers are hopping on the VR

data-driven marketing

The Biggest Data Challenges for E-Commerce Marketers — And How to Solve Them

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today, things couldn’t be more different. The explosion of digital technology and big data has changed

Backed By ATL: Metro Atlanta Chamber Program Will Connect 7 Companies To Resources to Scale

Backed By ATL: Metro Atlanta Chamber Program Will Connect 7 Companies To Resources to Scale

The Metro Atlanta Chamber has launched a new program designed to help advanced-stage startups connect with the resources they need to continue to grow and create jobs. The first Backed By ATL cohort of companies was announced yesterday: Nolan Transportation Group, Patientco, Pindrop, SalesLoft, Springbot, TruRating and Urjanet. These

Flashpoint Innovation Conference

Flashpoint Brings Innovators Together

After months of intense customer discovery, startup engineering and weekly workshops, Flashpoint is ready to introduce Batch 7! Flashpoint's 'Innovation for All' Conference is designed to give investors and entrepreneurs a glimpse into the way Flashpoint teaches startup founders to think. It’s a place to

New Funding Fuels Springbot's Growth

New Funding Fuels Springbot's Growth

ATDC alum Springbot finished an eventful year on a high note, closing a $10 million Series B round led by Harbert Growth Partners. Focusing on small to medium-seized online retailers, the eCommerce marketing platform simplifies data and multi-channel marketing by combining marketing automation and analytics to help grow