Sign in Subscribe

social media

social media

Social media is out and online communities are in, says Atlanta-based startup Backspace

Social media is out and online communities are in, says Atlanta-based startup Backspace

The nature of social media is changing. Out are the days of just counting followers as a sign of success, says entrepreneur Faiz Imran. Now, it is all about building and measuring community. Communities are nothing new online. In fact, upwards of 76% of internet users are part of some

Hootsuite's Expansion Into Atlanta Is A Homecoming Of Sorts For Company's CEO

Hootsuite's Expansion Into Atlanta Is A Homecoming Of Sorts For Company's CEO

Canadian social media management platform Hootsuite is moving into Midtown Atlanta’s Tech Square. Opening the office in Atlanta is key for the company looking to hire tech talent and scale in the US. But CEO Tom Keiser has even stronger connections to the city. “Growing up in the southeast

New platform empowers communities to support local businesses

New platform empowers communities to support local businesses

The pandemic has hit small businesses especially hard. But this UNC-Chapel Hill professor is determined to change that. Enter Brij, a centralized online platform where consumers can support their favorite local shops and restaurants. “Small businesses are extremely critical to the infrastructure of our local communities, and we need

Atlanta-based Klippit wants to help make everyone an influencer

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would hire students to represent their brand on campus, which would ultimately drive more drink sales. For Nwoke, this showed that