Podcast: Founder-Turned-Investor on the Value of PR If you’re in the startup world and wondering if you should invest in a PR strategy, listen to Brickyard’s Cam Doody explain why you should prioritize PR for the long haul.
Want press for your startup? The media can be a powerful tool for an entrepreneur looking to get in front of new customers. And the right appearance, in print or on air, can help a business owner become an industry thought leader. But how do people actually get the attention of "the media"
Following Pivot, Atlanta-based startup Managr looks to transform the world of PR A pivot into the world of Public Relations (PR) has proved fruitful for early-stage startup Managr. The Atlanta-based startup, which launched as a SalesTech tool in 2021, announced its PR assistant just two months ago for companies and agencies looking to get an AI-boost to their PR
ARPR's New VP Explores A New Type of PR Story For The Tech World What starts as a tech-based idea must find product-market fit, paying customers, and a stellar team to even begin trying to scale as a business. Part of scaling often involves bringing in a PR team. When we sat down with Blair Ruth Riley, newly appointed VP of Cloud
Executive Visibility 101: How Founders Can Boost Their Facetime to Improve the Company’s Bottom Line As a company executive, are you serving as both the face and voice for your company? Are you actively engaged on social media? Are you consistently quoted as a thought leader in publications? Chances are, if you're a busy startup founder, you did not answer ‘yes’ to all
Three Ways AI Is Transforming PR — And How to Capitalize On It As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence: What Communicators Need to Know Now About AI, and the conclusion was clear: AI may transform ways
5 Ways To Perfect A Press Pitch On A Dime Press coverage is a fickle, funny sport, especially for the new businesses it can make or break. PR requires a certain degree of skill and finesse. Much like you wouldn’t want an untrained developer coding your app, a less experienced PR strategy isn’t ideal — this individual is responsible