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public relations

public relations

8 Considerations for Rebranding After a Pivot

8 Considerations for Rebranding After a Pivot

The word “pivot” in the tech startup community has traditionally invoked disparate, yet passionate reactions. “Pivot believers,” as I’ve taken the liberty to classify them as, are quick to justify their point-of-view by referencing household name tech brands, like Pinterest, Groupon and PayPal, that have successfully navigated

How to Get Killer Press For Your Startup's Launch

How to Get Killer Press For Your Startup's Launch

More than half a million startups are born every year. Each clamoring for press coverage of their groundbreaking technology, product or service…and for good reason. Media coverage can put your company on the radar of investors, attract top talent, boost employee morale and drive inbound leads. However, breaking through

Taking the PR Plunge | Advice For Startups With A Fear of Commitment

Taking the PR Plunge | Advice For Startups With A Fear of Commitment

Your product is baked, you’re talking to investors and your team is ready to tell the world why your technology rocks. However, you’ve heard that PR is expensive and requires significant time – two things you don’t have a lot of right now. Should you really make the

MK Firm For Tech Co's & Startups Sees Rapid Growth

MK Firm For Tech Co's & Startups Sees Rapid Growth

AR|PR, a public relations and integrated marketing firm, recently announced the addition of 13 new clients to the agency over the last six months. The firm, with offices out of Atlanta and New Orleans, builds marketing and public relations strategies for technology companies and startups. Founded in 2012 by

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