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Real Founder Lesson: Be Skeptical of Customer Feedback in the Idea Stage

Real Founder Lesson: Be Skeptical of Customer Feedback in the Idea Stage

Lately, I’ve been been working closely with a group of startup founders in the idea stage. In other words, they know the space they want to focus on, but don’t have the complete business model ready to validate. During this stage, customer feedback is always tricky. I’ll

B2C Enthusiasts - The Consumer Show was Made For You

B2C Enthusiasts - The Consumer Show was Made For You

In case you haven't heard, Switchyards Downtown Club hosts a monthly pitch event focused on consumer startups - “The Consumer Show” (#theconsumershow). Come hang out at the only space in the city solely dedicated to consumer startups. Cool stuff from a recent Consumer Show: a video, a recap and

Materiall Makes Finding Furniture as Simple as Swiping Right

Materiall Makes Finding Furniture as Simple as Swiping Right

Whether your pad needs a complete furniture overhaul or the perfect signature piece, an innocent search can turn into image overload. That is, until Materiall saved the furniture finding day with some major machine-learning mastery. Materiall co-founders Kyle Norton and Christopher Sandman, who built the home project platform