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Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Client acquisition platform JumpCrew just finished up a hiring challenge — 50 employees in 50 days. Many of these are new sales people — most with absolutely no sales background. David Pachter, the martech startup's co-founder and executive chairman, says this was a deliberate decision. His philosophy is that

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

This past February, Martech company Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering, closing the day slightly above their initial price of $13 (at $13.37 per share). But that morning, as they headed over to Wall Street, the DOW was down

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

Marketing veteran Trevor Wolfe has always been drawn to measuring consumer behavior — primarily, how to determine the thoughts and actions behind decision-making processes. Asking consumers the right questions and then properly analyzing that data can make all the difference when improving products and brands. One marketing information-gathering strategy

Terminus Builds Momentum As It Injects Experience With New Executive Team

Terminus Builds Momentum As It Injects Experience With New Executive Team

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent

Sideqik

Sideqik Wants to Help Brands Predict the Next Social Media Star

Influencer marketing — using individuals with no specific celebrity other than their digital presence to promote products or brands — is big business, with just the Instagram influencer market reaching $1 billion this year (and that’s just one platform of many!) The reason? Social media-attached millennials are now the generation

10 Marketing Experts On The Future of Atlanta Tech

10 Marketing Experts On The Future of Atlanta Tech

When many think of Atlanta, sunshine, southern hospitality, and fried green tomatoes may come to mind. However, lately the city has also been seized by a fever of technology, innovation, creativity, startups, and an overwhelming feeling of accomplishment. Since 2011, there has been an explosion of tech startups, incubators, and

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