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Matcha

Content Marketing Startup RootsRated Energizes With Re-Brand to Matcha

Content marketing platform RootsRated Media has re-branded to better reflect its focused vision to empower small and mid-sized business’s marketing teams. The newly-named Matcha, headquartered in Atlanta, will continue to grow its team in sales, marketing, success, product and engineering. RootsRated was founded in 2012 as

springbot

E-Commerce Marketing Company Springbot Closes An Additional $15M Funding Round

E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised over $30 million to-date. All current investors, including TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs,

Marketing Teams Have Too Much Data, So Eletype Sends You What You Need to Know — Over Slack

Marketing Teams Have Too Much Data, So Eletype Sends You What You Need to Know — Over Slack

At Michael Sengbusch’s former startup, he created tools to help healthcare marketers do a better job advertising their services and providers. But, though the product was solid, the CTO constantly found himself frustrated. The marketing teams that were using their product would log into their dashboards, see what had

Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Client acquisition platform JumpCrew just finished up a hiring challenge — 50 employees in 50 days. Many of these are new sales people — most with absolutely no sales background. David Pachter, the martech startup's co-founder and executive chairman, says this was a deliberate decision. His philosophy is that

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

This past February, Martech company Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering, closing the day slightly above their initial price of $13 (at $13.37 per share). But that morning, as they headed over to Wall Street, the DOW was down

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

Marketing veteran Trevor Wolfe has always been drawn to measuring consumer behavior — primarily, how to determine the thoughts and actions behind decision-making processes. Asking consumers the right questions and then properly analyzing that data can make all the difference when improving products and brands. One marketing information-gathering strategy

Terminus Builds Momentum As It Injects Experience With New Executive Team

Terminus Builds Momentum As It Injects Experience With New Executive Team

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent