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Cardlytics CEO Scott Grimes On Ushering Company Through An IPO

Cardlytics CEO Scott Grimes On Ushering Company Through An IPO

Last week, Atlanta-based Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering of 5,400,000 shares at $13 per share to raise $70.2 million before underwriting discounts and commissions. Prior to the IPO, Cardlytics had secured over $200 million in

Terrie O'Hanlon

How Cybersecurity CMO Terrie O'Hanlon Simplifies A Complex Product's Messaging

Terrie O'Hanlon met now-CEO of cybersecurity company DefenseStorm Sean Feeney during their regular commutes on cross-country Delta flights to San Francisco. At the time, O'Hanlon was a Chief Marketing Officer at a technology company, in charge of their Atlanta office. Following news of acquisitions

ClosingPage Helps Sales Teams Close Those Deals With More Delightful, Effective Follow-Ups

ClosingPage Helps Sales Teams Close Those Deals With More Delightful, Effective Follow-Ups

You have a rockstar sales team that brings in solid leads left and right. However, when it comes to closing those deals, the numbers may not be as strong. According to a recent study, that's because about 80 percent of sales require at least five follow-ups — in

Atlanta Gains Another Marketing Tech Company With Infusionsoft — Here's the Key Talent Its CEO Wants to See

Arizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of their global client base (of which more than a third is located abroad) considering the accessibility of the

accountfully-brad

When's the Right Time to Outsource Talent When Scaling Your Startup?

During the first days of your startup's life, your team may be comprised of just you and your business partner. Together, you successfully start putting together a product and acquiring a few customers. However, as you scale, you may need additional help with different parts of the business

cmo insights kyle porter

Bring It to Market: Lessons On Collaborative Culture from SalesLoft's Kyle Porter

Bring It to Market is a series at Hype where we share marketing advice from top Chief Marketing Officers. SalesLoft has grown from a handful of employees at the beginning of 2014 to hundreds in 2017. Its culture has earned accolades over the years, including earning Atlanta's Best

Anastasia Simon Threads A New Message for the Fashion Industry: Sustainable Style Through Robotics

Anastasia Simon Threads A New Message for the Fashion Industry: Sustainable Style Through Robotics

A chance meeting with a friend introduced then-fashion content marketer Anastasia Simon to SoftWear Automation, a startup that manufactures sewing robots. The Louisiana-born marketer was almost ready to move on to LA after spending a few years in Atlanta. Good thing we got to keep her. Since joining