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Marketing Automation

Marketing Automation

marketing automation

How to Use Marketing Automation Far Beyond Just Email

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems bring ease and efficiencies, allowing marketing teams to produce customized, targeted emails for their numerous customer segments. But with today’s tightening

Atlanta Gains Another Marketing Tech Company With Infusionsoft — Here's the Key Talent Its CEO Wants to See

Arizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of their global client base (of which more than a third is located abroad) considering the accessibility of the

ABM PR

Public Relations Insights: PR’s Place in Today’s ABM World

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the

Salesfusion CEO on Helping Fellow Marketers and Small Businesses Energize their Campaigns

Salesfusion CEO on Helping Fellow Marketers and Small Businesses Energize their Campaigns

"The mistake that many of us make is that the technology itself is the key to our success," says Salesfusion CEO Carol O'Kelley in a resource video on the marketing automation startup's site. That's where Salesfusion differs from other software companies — they

marketing automation pr

How Marketing Automation Can Transform the PR Industry

Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they need to invest in PR in order to create “mutually beneficial relationships?” Right. PR needs a new definition – one that

SalesWise Aggregates Your Customer Relationships

SalesWise Aggregates Your Customer Relationships

Keeping track of client relationships within different teams in your company can get overwhelming — fast. Contacts are constantly being passed from sales to marketing to legal and things can easily fall through the cracks. SalesWise is solving this problem by creating a dashboard that gives you "unprecedented visibility,"