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HERide sign in the airport

This Is Your Sign To Check Out HERide

Those arriving at Hartsfield-Jackson International Airport are used to seeing signs for baggage claim, MARTA, and ridesharing companies like Lyft and Uber. But now, they are greeted by a homegrown and bootstrapped transportation option, HERide. While the female friendly ride share service has been operating at the airport since

Contributor Article - Taken for a Ride: Why the Current Rideshare Model is Broken

Among the pioneers of the gig economy, rideshare services Uber and Lyft remain among the most closely watched service businesses. Uber in particular has grown in recognition to the point of becoming a verb; businesses designing service-based products are said to be leading the “uberization” of the economy. When

Buckle main Eden and Moreland app

Atlanta-Based FinTech Startup Buckle Raises $31 Million to Expand Its Ridesharing Insurance Business

Atlanta-based financial services company Buckle quietly (!) announced last week that it has raised $31 million in a huge Series A funding round. A tech-enabled provider of insurance coverage for drivers who turn their personal vehicles into ride-sharing assets, Buckle’s value is in addressing insurance gaps in

Cargo

Coca-Cola Quenches Atlanta Riders' Thirst With New Rideshare Commerce Startup Partnership

Cargo, a startup that allows rideshare drivers to earn extra money and bring a commerce element into their riders’ experience, has partnered with Coca-Cola and simultaneously launched in Atlanta, their first southeastern market. A Cargo-equipped car in Atlanta will have access to Coca-Cola beverages to offer for

lymousine

This Founder Conducted 2500 Ridesharing Trips to Research His Startup

In about 5 years, ridesharing has gone from a non-existent to a billion-dollar market, eclipsing taxis in most major markets. It’s projected to double in size by 2020, grow eightfold by 2030, and at the beginning of this year, total ridesharing miles covered equaled a roundtrip to