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jesse lafian

jesse lafian

AgTech Startup Reservoir Raises Seed Round As It Pivots to Wireless Irrigation

AgTech Startup Reservoir Raises Seed Round As It Pivots to Wireless Irrigation

Athens-based AgTech startup Reservoir has pivoted from its original moisture sensor product to a wireless irrigation system after further exploration of the market. Now, the startup is ready to kickstart its beta following the close of a seed round for an undisclosed amount with Macon, GA-based Central Piedmont

This Founder Is Growing His Soil Sensor Company With the Help of Athens' Strong Startup Community

This Founder Is Growing His Soil Sensor Company With the Help of Athens' Strong Startup Community

As temperatures fluctuate, it can be difficult for landscapers to keep track of the right level of moisture for plants, especially on a larger scale. While soil moisture sensors currently exist on the market, they often have accuracy issues, and are costly to maintain. Reservoir is taking aim at this