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influencers

influencers

Influencers are ubiquitous on TikTok today. This Atlanta entrepreneur is making it easier to track their marketing impact.

Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded content “match-making” process is cumbersome and manual for brands looking to tap digital content creators for

Social media is out and online communities are in, says Atlanta-based startup Backspace

Social media is out and online communities are in, says Atlanta-based startup Backspace

The nature of social media is changing. Out are the days of just counting followers as a sign of success, says entrepreneur Faiz Imran. Now, it is all about building and measuring community. Communities are nothing new online. In fact, upwards of 76% of internet users are part of some

Atlanta-based Klippit wants to help make everyone an influencer

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would hire students to represent their brand on campus, which would ultimately drive more drink sales. For Nwoke, this showed that

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