No Dirty Money Here: Green Cleaning Products Startup Truman's Closes $5M Seed From CPG Giant Henkel and Direct-to-Consumer VCs
Direct-to-consumer cleaning products startup Truman’s has closed a seed round of $5 million led by European consumer products giant Henkel, the maker of legacy cleaning brands like All, Dial, Purex and Snuggle.
Other investors in the round include Uncommon Denominator, Starting Line and BFG Partners, all of