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founder advice

founder advice

What’s Working in Marketing as AI Fills the Feed

What’s Working in Marketing as AI Fills the Feed

Key Takeaways * Start with where your buyers are. Marketers are combining established channels like email and LinkedIn with in-person events and experiments in AI search. * Give customers something AI can’t manufacture. Customer stories, firsthand experiences and original perspectives help brands stand out as content gets easier to produce.

We Asked, They Answered: What Should Founders Know About Bootstrapping?

We Asked, They Answered: What Should Founders Know About Bootstrapping?

The reality is that bootstrapping advice can be harder to come by in the venture-focused world of startups. So we spoke with founders from a diverse range of industries about the perks, pitfalls, and practicalities of bootstrapping. Here’s what they had to say about going it alone.

Attention Founders, This New Program Wants To Be Your “On-Ramp Into Entrepreneurship”

Attention Founders, This New Program Wants To Be Your “On-Ramp Into Entrepreneurship”

For Cohen, the founder’s mindset is as important as their business model. And that is why he said it is important that the bootcamp helps founders build confidence, focus, and resilience.

What Every Startup Enterprise Should Know About Protecting Intellectual Property

What Every Startup Enterprise Should Know About Protecting Intellectual Property

Editor's Note: This contributor article is from Edward D. Lanquist and Dominic Rota at the law firm Baker Donelson, who shared eight key steps founders need to think about during their IP journey. A startup’s most significant asset is often its intellectual property (IP). Inventions, branding, software,

We Asked, They Answered: Practical Advice For Cybersecurity Pros

We Asked, They Answered: Practical Advice For Cybersecurity Pros

Cybersecurity professionals face ever-increasing challenges in protecting sensitive data and systems from sophisticated threats. To better equip those on the front lines, we reached out to cybersecurity professionals, startup founders, and CEOs to gather insights and get their practical advice on staying ahead of cyber adversaries. In our latest

We Asked, They Answered: B2C Leaders Send In Advice For Fellow Entrepreneurs

We Asked, They Answered: B2C Leaders Send In Advice For Fellow Entrepreneurs

The business-to-consumer (B2C) space is crowded and can be complicated for entrepreneurs to navigate. Consumer preferences and mentalities can change quickly, so entrepreneurs have to find new and engaging ways to get in front of people. To get a sense of how Southeast B2C leaders navigate the space,

We Asked, They Answered: B2B Founders Share Their Best Advice

We Asked, They Answered: B2B Founders Share Their Best Advice

B2B (business-to-business) startups have to navigate a notoriously difficult sales cycle. But the Southeast is known for creating B2B startup and scaleup success stories. So this week, we are turning the mic over to current B2B founders so they can share pieces of advice that up-and-coming

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