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Smart Studio, An Atlanta Software Startup, Partners with BeltLine's Fitness Programs

Smart Studio, An Atlanta Software Startup, Partners with BeltLine's Fitness Programs

Cyclists and runners have long used the miles of pavement that make up the Atlanta BeltLine for their workouts. But the trail has been attracting a more diverse group of fitness enthusiasts, thanks to free yoga, HIIT, Zumba, and other fitness classes. The classes are a big draw (even in

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of gym owners and fitness fans across the country. Since then, the team has been

Sharing Your Workouts Just Got Safer...And More Beautiful...Thanks To New Atlanta App

Sharing Your Workouts Just Got Safer...And More Beautiful...Thanks To New Atlanta App

Luke Beard recognized fundamental flaws with activity tracking apps when he took up running during the pandemic. As a designer and self-proclaimed “chronic oversharer” on Twitter, he wanted to post his workouts and progress online. While that is common in the running, biking, and fitness world, Beard had two

Focus On Corporate Wellness Means Big Business For Southeast Startups

Focus On Corporate Wellness Means Big Business For Southeast Startups

Corporate benefits have mostly been “stale and analog for decades,” Ed Buckley admits. But companies are starting to bring more than the standard gym stipend to the table with their employees, and they are using local wellness startups to make that happen. One such startup is Tampa-based Peerfit, a

How To Build Wellness Programs Your Startup Employees Will Love

How To Build Wellness Programs Your Startup Employees Will Love

There are many benefits to implementing a workplace wellness program. Employee retention, absenteeism rates, cost savings, productivity, and staff morale all improve with these programs in place. Recent research backs this up, showing that workplace wellness programs promote preventive interventions and have proven effective in reducing health care costs. As

WODLeader

WODLeader's Software Pumps Up Fitness Competition Management

Alex McDonald, Mehmet Bajin, and Jeff Kim — all fitness competition enthusiasts — had all worked at the same healthcare software company in Madison, Wisconsin, but didn’t realize that they’d all relocated to Atlanta until McDonald and Bajin ran into each other while biking. The three software experts teamed up

Fitspot

How Fitspot Measures and Implements Employee Wellness Plans — and You Can Too

In the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress codes, and more were thought to elicit the highest productivity from employees. In recent years, however, there has been a