Sign in Subscribe

ecommerce

ecommerce

UGA Grad Helps Scale Atlanta Clothing Rental App e.closet To 30,000 Users

UGA Grad Helps Scale Atlanta Clothing Rental App e.closet To 30,000 Users

ATLANTA, October 26 (Hypepotamus) - At first when Skyler Ventura said he was going to quit his job and pursue an app idea around women’s fashion, he said his mom was strongly against the decision. Now, she’s making money on the platform herself….and has even turned part of

Gen Z is going back to stores. Atlanta startup Mirour wants to change what happens when they get there.

Gen Z is going back to stores. Atlanta startup Mirour wants to change what happens when they get there.

ATLANTA, May 21 (Hypepotamus) - Loren Mount-O’Brien loved the mission and vision of her startup, a “social shopping” app she launched in 2024 after building her career in the advertising industry. But the data…and startup realities…crept in. She’d earned validation at local pitch competitions under its

This Atlanta Startup Is Helping Small Brands Win Where It Actually Counts…On their Product Page

This Atlanta Startup Is Helping Small Brands Win Where It Actually Counts…On their Product Page

When Tope Mitchell, PhD first launched Reflekt Me, she had her sights set on the big players. Back in 2022, the Atlanta-based founder was focused on getting her technology in front of major retail brands — giving online shoppers a way to see exactly how a product would look on

Goodbye Guesswork: The Atlanta-based "Social Shopping" App Is Changing How We Buy & Recommend Things

Goodbye Guesswork: The Atlanta-based "Social Shopping" App Is Changing How We Buy & Recommend Things

Lutely is specifically going after Millennial women as its early target audience. “We're the 'kin keepers' – we're buying for our partners, recommending products to friends, helping our parents shop online, seeking the best purchases for our kids. We literally shop for everyone,” Mount-O’Brien adde

Atlanta-based BoxedUp Finds New Customer Base, New Investors In Growing Ecommerce Space

Atlanta-based BoxedUp Finds New Customer Base, New Investors In Growing Ecommerce Space

The Hollywood Writers Strike, which shuttered film sets for months in 2023, was a make or break for BoxedUp, a B2B equipment rental marketplace. The Atlanta-based startup had built up its platform and was gaining traction with customers looking to rent out camera kits and gear. Donald Boone, CEO

Get To Know The CEO: Krepling's CEO Liam J.E Gerada Is Looking To Define New Space In Ecommerce

Picking the name of a startup is a daunting task for founders. It has to be catchy and memorable, but no team wants to find themselves pigeon holed by the meaning of a name if they need to expand or pivot their product in a new direction. As brothers and

Ask AI for this week’s Hypepotamus briefing