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e-commerce

e-commerce

SmartCommerce

SmartCommerce Rakes In Funding to Help Brands Enable Online Impulse Shopping

As e-commerce balloons to take over more of consumers’ time and money, even consumer packaged goods (CPG) brands are thinking more about their online shopping experience — offerings things like groceries, paper products, or cleaning supplies through the web. But it’s often just not as easy to buy these

data-driven marketing

The Biggest Data Challenges for E-Commerce Marketers — And How to Solve Them

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today, things couldn’t be more different. The explosion of digital technology and big data has changed

e-commerce

How to Use E-Commerce the Right Way For Your Business

Last November, Cyber Monday made U.S. e-commerce history when online sales reached $3.45 billion. Last week, Cyber Monday sales more than doubled that, as eager holiday shoppers ditched the crowds and long lines of brick-and-mortar stores and turned to their computers and mobile devices to

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Natasha Murphy's passion is e-commerce, and she channels that passion by finding the most effective ways to showcase her clients' products. She does this by designing their sites through her e-commerce development agency, Nicely Built, which helps clients use Shopify, a DIY platform used to

LookLive

YC Grad Looklive Connects Culture to Commerce By Making Celebrity Style Shoppable

Fashion is moving to a digital industry as e-commerce skyrockets past brick-and-mortar (why brave the crowds of Black Friday when you can hit up Cyber Monday from your couch?), and brands are increasingly looking for novel ways to help consumers discover their newest styles. At the same

No Shopping Necessary: This App Gives Your Wardrobe A Refresher

No Shopping Necessary: This App Gives Your Wardrobe A Refresher

"I have nothing to wear!" How many times have you uttered that phrase in the morning, while staring into a packed closet? To alleviate that problem, Marissa Swanson has designed Toss, a personal stylist app that uses machine learning to curate your next winning outfit from what'