Direct-to-Canine Supplement Company Launches to Help Your Good Boy (Or Girl) Live Forever
“Organic!” “Non-GMO.” “Grain-free,” and even, yes, “Keto-friendly!”
As these labels scream out from either side of the aisle, one might think that this consumer is exploring an aisle at Whole Foods or Sprouts.
But in fact, this consumer is shopping for an entirely different demographic — a non-
