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direct to consumer

direct to consumer

Meet The Entrepreneurs Giving Hospital Gowns A Much-Needed Revamp

Meet The Entrepreneurs Giving Hospital Gowns A Much-Needed Revamp

Cindy Trice had just graduated from veterinary school in 2004 when she found out she had advanced cervical cancer. The diagnosis meant countless hours inside hospitals to receive treatment…and therefore countless hours in uncomfortable hospital gowns. You know the kind. The thin, ill-fitting, and often drafty hospital gowns

These 11 Startups Are Transforming How We Think About 'Home'

These 11 Startups Are Transforming How We Think About 'Home'

Southeast startups are infiltrating customer’s homes - but in a good way. From improving the home hunting process to reimagining how we live in them, these companies are creating solutions for the burdensome tasks facing homeowners and renters. How We Think About Finding a Home 1) Atlanta-based PadSplit brings

Gift Giving Expectations Are Shifting. Here's How Edible Is Keeping Up With New Trends.

Gift Giving Expectations Are Shifting. Here's How Edible Is Keeping Up With New Trends.

There's no mistaking when a gift from Edible arrives at a party. The company’s colorful and flavorful gift baskets have become a staple at office holidays and birthday celebrations over the last 25 years. But keeping a direct-to-consumer brand fresh and relevant for over a

With $2M Investment, ATL-based PCKL Launches To Capture The Pickleball Craze

With $2M Investment, ATL-based PCKL Launches To Capture The Pickleball Craze

The courts may be small, but its influence is growing. With upwards of 5 million players in the US, pickleball is the country’s fastest-growing sport. Players are from all ages and walks of life, drawn to the game for its fast-paced, social nature. A group of Atlanta-

trumans

No Dirty Money Here: Green Cleaning Products Startup Truman's Closes $5M Seed From CPG Giant Henkel and Direct-to-Consumer VCs

Direct-to-consumer cleaning products startup Truman’s has closed a seed round of $5 million led by European consumer products giant Henkel, the maker of legacy cleaning brands like All, Dial, Purex and Snuggle. Other investors in the round include Uncommon Denominator, Starting Line and BFG Partners, all of

goodboy

Direct-to-Canine Supplement Company Launches to Help Your Good Boy (Or Girl) Live Forever

“Organic!” “Non-GMO.” “Grain-free,” and even, yes, “Keto-friendly!” As these labels scream out from either side of the aisle, one might think that this consumer is exploring an aisle at Whole Foods or Sprouts. But in fact, this consumer is shopping for an entirely different demographic — a non-

Truman's

Cleaning Sprays Are 98% Water. Direct to Consumer Startup Truman's Ships the Other 2% For a Fraction of the Cost

When Jon Bostock and Alex Reed did a deep dive into how many individual brands of cleaning products they could find on the shelf at a grocery store, the results were pretty astounding. “There are over 50 brands out there just for cleaning — this one is for glass, but only