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digital marketing

digital marketing

landing lion

Marketers' Ideas Can Roar With Landing Lion's Speedy and Simple Page Builder

You have an idea — for a blog, or an e-commerce site, or a campaign to drive users to your new service. You write the copy, create visuals, and plan social media posts — but you need one last thing: a website. Unfortunately, most web projects, even simple ones, can take

Email marketing

Stand Out In The Most Cluttered Email Inbox With These Three Tips

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier said than done. Combined with tightening opt-in regulations as well as single-click unsubscribe features, there’s a fine

Level Up Your Lean Startup Methodology with Traction Marketing

Level Up Your Lean Startup Methodology with Traction Marketing

While lean startup methodology has room for improvement, there is no denying the overwhelmingly positive impact that it has left on the innovation community: it results in better products built quicker. Where lean startup methodologies most often fall short is in turning those great products into great businesses. Although lean

Crafting Disruption: Conversation with Warby Parker & Switchyards

Crafting Disruption: Conversation with Warby Parker & Switchyards

Brian Magida, the director of digital marketing at Warby Parker, started at the eyewear brand over 6 years ago as the startup’s fourth employee. He left a lucrative career in finance to work at the cofounder’s apartment. He also watched Warby Parker transform into one of the most

DGM Camp to Teach Tech Tools to Dominate Digital Marketing

DGM Camp to Teach Tech Tools to Dominate Digital Marketing

If you work in the Atlanta tech scene, and casually inquire about digital marketing, undoubtedly, you will hear, “You should connect with Kevin Sandlin.” Bouncing between the Atlanta Tech Village, where he serves as a mentor and oversees the weekly pitch practice, and General Assembly, home to his part-time

EngagedMedia | Triple-Strength Medicine for Pharmaceutical Marketing

EngagedMedia | Triple-Strength Medicine for Pharmaceutical Marketing

EngagedMedia, a patented technology platform engaging healthcare clients directly with their customers (like helping patients fill their prescriptions on time), started calling Atlanta Tech Village home earlier this year and growing with the startup tide. EngagedMedia has come a long way from their bright idea and grotty PowerPoint presentation, now

Ugi Gets Orderly | Day in the Life of a Digital Marketing Manager

Ugi Gets Orderly | Day in the Life of a Digital Marketing Manager

Getting into the startup world doesn't require coding skills since age 4, a Harvard MBA, or an abundance of gray hoodies. Startups are about leveraging talent, from all backgrounds, with gusto and grit. They ask employees to be professional hustlers in varied and challenging roles to launch (and

Ask AI for this week’s Hypepotamus briefing