Sign in Subscribe

d2c

d2c

Meet The Entrepreneurs Giving Hospital Gowns A Much-Needed Revamp

Meet The Entrepreneurs Giving Hospital Gowns A Much-Needed Revamp

Cindy Trice had just graduated from veterinary school in 2004 when she found out she had advanced cervical cancer. The diagnosis meant countless hours inside hospitals to receive treatment…and therefore countless hours in uncomfortable hospital gowns. You know the kind. The thin, ill-fitting, and often drafty hospital gowns

Tesla Enthusiasts Need A Way To Personalize Their Rides. This Chattanooga Founder Wants To Help.

Tesla Enthusiasts Need A Way To Personalize Their Rides. This Chattanooga Founder Wants To Help.

Ji Hoon Heo's entrepreneurial journey really started with a Cricut he bought on Craigslist and a trip to JOANN Fabric. He bought a Tesla in 2018 and while he liked the car, there were things about the design that bothered him. The door handle was replaced by a

Holiday Shopping With Local Twist: Here's Where To Shop In 2023

It’s ‘go time’ for millions of small businesses and Direct-To-Consumer brands. In years past, small businesses have looked forward to generating upwards of 65% of their annual revenue in the months of November and December. And consumers have generally waited for Black Friday, Small Business Saturday, or

With $2M Investment, ATL-based PCKL Launches To Capture The Pickleball Craze

With $2M Investment, ATL-based PCKL Launches To Capture The Pickleball Craze

The courts may be small, but its influence is growing. With upwards of 5 million players in the US, pickleball is the country’s fastest-growing sport. Players are from all ages and walks of life, drawn to the game for its fast-paced, social nature. A group of Atlanta-

trumans

No Dirty Money Here: Green Cleaning Products Startup Truman's Closes $5M Seed From CPG Giant Henkel and Direct-to-Consumer VCs

Direct-to-consumer cleaning products startup Truman’s has closed a seed round of $5 million led by European consumer products giant Henkel, the maker of legacy cleaning brands like All, Dial, Purex and Snuggle. Other investors in the round include Uncommon Denominator, Starting Line and BFG Partners, all of

Truman's

Cleaning Sprays Are 98% Water. Direct to Consumer Startup Truman's Ships the Other 2% For a Fraction of the Cost

When Jon Bostock and Alex Reed did a deep dive into how many individual brands of cleaning products they could find on the shelf at a grocery store, the results were pretty astounding. “There are over 50 brands out there just for cleaning — this one is for glass, but only

smiledirectclub

Nashville's SmileDirectClub Changed Orthodontia By Meeting Consumers At Home. Here's Why They're Investing In Physical Space

Before 2014, adult orthodontia was fairly straightforward, albeit expensive and time-consuming: you visited an orthodontist office, often several times, to be assessed, fitted, and treated over the course of six months to a few years. The process typically costs anywhere from $5,000-$10,000, which may or may