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Atlanta Investors Back Georgia Tech Grads Looking To Change How Brands Collect Customer Fedback

Atlanta Investors Back Georgia Tech Grads Looking To Change How Brands Collect Customer Fedback

Long before walking across the Georgia Tech graduation stage this spring, the team behind Tabnam had job offers from some of the most high-profile global tech companies. That is a dream situation for most computer science students…but Daksh Gupta and Soohoon Choi had a different vision for how

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond user experience and good design, building out a solid support team can make or break your product when it comes to acquisition and retention of users. Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences, according

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family's heirloom, a Hamilton, Georgia-based freshwater spring that also produces the nationally-sold Callaway Blue Spring Water. His own product, Montane Sparkling Spring Water, is a LaCroix-

TruRating's New Head of Online On How Retailers Can Solicit Real Feedback

TruRating's New Head of Online On How Retailers Can Solicit Real Feedback

"As most merchants know, you rarely hear from a happy customer," says Mary Hubbard, the new Head of Online at customer rating system TruRating. By asking a single question at the end of the business transaction on topics ranging from customer experience to product quality, TruRating helps merchants

Worthix Uses AI to Measure Worthiness Of Your Company's Surveys

Worthix Uses AI to Measure Worthiness Of Your Company's Surveys

Finding out what's behind your customers' decision-making process is every business owner's dream. In fact, companies are spending over $30 billion annually in customer surveys to try and figure it out. But somebody has to create those surveys with the right questions. Unfortunately, results

How Spiffy Is Redefining the Car Wash Industry Across Three States By Focusing on Feedback

How Spiffy Is Redefining the Car Wash Industry Across Three States By Focusing on Feedback

Your errands list this weekend may include a visit to the car wash to wash off the week's dirt and leftover crumbs from an on-the-go lunch — the $10 billion car wash and auto detailing industry sees the majority of their clientele on Saturday and Sunday. But

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