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Contributors

Contributors

The Unconscious Power of Brands

No one thinks ads work on them. When we buy something, we think we know why we bought it. Certainly we’re not so gullible as to be influenced by advertising and marketing, right? But clearly, advertising and marketing do work. Corporations spend many millions on marketing because they see

How to Land a Startup Job

Rise Above the Resume Pile and Land a Startup Job

Over two hundred resumes. That’s what awaits my attention in our applicant tracking system as I write this. Over two hundred people, applying for just two recently-opened positions. And this is not a rare situation. Between how painfully competitive it is to join a startup and how many

Pitch Deck Re-Design

Why Your Pitch Deck Needs a Re-Design

If you are a seed or an early-stage startup entrepreneur looking to raise money, your pitch deck is your biggest weapon. It can be highly crucial in making or breaking a deal. But you wonder how important is losing out one deal? Studies show most startups fail to raise

The King of Pops | Steven Carse on Serving Up Authenticity

The King of Pops | Steven Carse on Serving Up Authenticity

Whether you're team banana pudding or key lime pie (team chocolate sea salt, over here!), you know that when you pick up a King of Pops popsicle that the natural ingredients will give away to delicious flavors. Yet, how did cold treat lovers discover this tasty fact? Steven

Growing Companies & Children | Fathers Share Work-Life Advice

Growing Companies & Children | Fathers Share Work-Life Advice

Four Atlanta dads share how they balance burgeoning empires and budding households. Here’s the fatherpreneurship advice of Rob Forman, co-founder and COO of Salesloft, David Payne, co-founder of Scoutmob and Switchyards, Rodney Sampson, founder of Kingonomics and partner at TechSquare Labs, and Christopher Turner, co-founder and

Advice for Entrepreneurs

Knockout Advice for Entrepreneurs Entering the Startup Ring

The boxing idioms in business and in life are figuratively everywhere. Steve Jobs found himself on the ropes after he was fired from Apple by people he thought were in his corner. Instead, his coaches and cornermen hit him below the belt by taking his company from him, but the

SidePrize CEO on Saving a Startup from the Ashes

SidePrize CEO on Saving a Startup from the Ashes

No salary, working out of a tiny office, long hours — many startup leaders are prepared for those and other challenges posed by building your own company. But what about getting caught in the unforeseen crossfire of legal and PR nightmares? Adam Wexler, founder and CEO of SidePrize, experienced that crossfire