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content marketing

content marketing

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

Discover how Atlanta startup Composium, founded by Simms Jenkins and Amber Brinkman, is revolutionizing B2B marketing by turning webinars, demos, and podcasts into easily shareable, digestible video content.

Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform

Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform

Two Atlanta-basedTechOperator portfolio companies are joining forces as the future of retail moves even further online. Springbot, the marketing and analytics platform based in Midtown, acquired Atlanta-based Matcha last week. Matcha has made a name for itself in the content marketing space since moving from Chattanooga to Atlanta

Matcha

Content Marketing Startup RootsRated Energizes With Re-Brand to Matcha

Content marketing platform RootsRated Media has re-branded to better reflect its focused vision to empower small and mid-sized business’s marketing teams. The newly-named Matcha, headquartered in Atlanta, will continue to grow its team in sales, marketing, success, product and engineering. RootsRated was founded in 2012 as

company blogs

These 6 Southeastern Companies Are Killing the Blog Game — Here's Why

A company blog is one of the simplest (yet effective) ways to promote your product to potential customers. It’s a direct line of communication to your audience. Not only can you promote your product, but you can use your blog to build SEO, deliver recent accomplishments, share your industry

Brown Mcqueen

Marketing Mavens Join Forces To Serve As Outsourced CMOs

As any entrepreneur, sales leader, or Pitch Day attendee knows, building a company that attracts investors and customers is often just as much about the talk than it is the walk. Marketing your product or service — the right way — can make or break a business. That being said, early and

Email marketing

Stand Out In The Most Cluttered Email Inbox With These Three Tips

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier said than done. Combined with tightening opt-in regulations as well as single-click unsubscribe features, there’s a fine