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Georgia Tech's Startup Exchange Debuts CORE, A Community For Top Student Founders

Georgia Tech's Startup Exchange Debuts CORE, A Community For Top Student Founders

Student entrepreneurial organizations at universities have been on the rise for the last decade. At most, if not all, of the top universities in the U.S., variations of the same type of organization have popped up over the last decade: University of Southern California's Spark SC, UCLA&

It's Not About the Ping-Pong Table: What We’re Getting Really Wrong About Company Culture

It's Not About the Ping-Pong Table: What We’re Getting Really Wrong About Company Culture

There’s no doubt that ‘company culture’ is all the buzz these days. LinkedIn articles, panels, interviews- you name it, it’s a hot topic of conversation — for good reason! Studies continue to show that having a good culture makes employees less likely to leave their jobs and more productive,

4 Ways to Get Organized with Virtual Assistants

4 Ways to Get Organized with Virtual Assistants

The daily minutiae of everyday activities — scheduling meetings, keeping a shopping list, remembering to turn off the lights — can drain our brains of the energy to do the big stuff we really want to be doing. And for most, providing a salary to hire a person to do these simple

data-driven marketing

The Biggest Data Challenges for E-Commerce Marketers — And How to Solve Them

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today, things couldn’t be more different. The explosion of digital technology and big data has changed

How to Build An Advisory Board That Fits Your Needs

How to Build An Advisory Board That Fits Your Needs

Building an advisory board for an early-stage tech company means finding people who bring expertise, knowledge and assistance with decision-making — founders should look for advisers with skills and experience they lack themselves. Start by considering where your team has crucial gaps. It’s your responsibility to ensure that

User Experience Versus Customer Experience: The Difference Matters

User Experience Versus Customer Experience: The Difference Matters

Product-focused organizations are always striving to implement tactics and strategies to improve overall customer satisfaction. Within this, it’s almost impossible to find two topics as widely discussed as the implementation, and differentiation, of Customer Experience (CX) and User Experience (UX). But to address this subject properly, it’s

app

Do You Need An App For That? When Your Startup App Idea Is Worth It and What To Do

We’d all like to know how successful entrepreneurs and business executives do it: What time do they wake up? What do they eat? What books are they reading? And, how did they start out? The truth is that a lot of successful people are successful because they had access

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