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branding

branding

ATL App Startup Sees Opportunity As NCAA Rule Changes Take Effect

ATL App Startup Sees Opportunity As NCAA Rule Changes Take Effect

A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South. As of July 1 of this year, NCAA athletes can be compensated for their name, image, and likeness (NIL), something previously banned for amateur athletes. This can look like

SAWA

SAWA Is the Smarter, Faster Canva Competitor Your Marketing Team Needs

Design experts agree that a great brand cannot be automated. Good design requires an aesthetic eye and a discerning sensibility. It’s a time-consuming, labor-intensive process. But, what technology can do is allow us to speed up and automate the parts of the design and branding process that

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family's heirloom, a Hamilton, Georgia-based freshwater spring that also produces the nationally-sold Callaway Blue Spring Water. His own product, Montane Sparkling Spring Water, is a LaCroix-

How This Startup Founder Pressed Reset On Her Product Instead Of Walking Away

How This Startup Founder Pressed Reset On Her Product Instead Of Walking Away

Releasing a beta product after months of iteration and work behind the scenes is just the beginning of the road for startup founders. Renee Bledsoe, founder of what was then called Wiithyu, quickly found this out following the release of her wedding planning platform. "When we launched beta in

4 Ways to Build An Authentic Personal Brand

Powered by the forces of the internet, brands are not just for companies and movie stars anymore. They now apply to everyone who wants to develop their professional network and bolster their job prospects. There is a de facto spectrum of digital footprints, from the aggressively branded lifestyle blogger who

How To Start Building Your Startup's Brand On Social Media

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building your brand's reputation. Add that to the fact that social users love what's new and a

Made With Soul: On Branding A Building

"Brand" is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers. But its at that time that it's most important to start building and refining a strong,