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branding

branding

4 Ways to Build An Authentic Personal Brand

Powered by the forces of the internet, brands are not just for companies and movie stars anymore. They now apply to everyone who wants to develop their professional network and bolster their job prospects. There is a de facto spectrum of digital footprints, from the aggressively branded lifestyle blogger who

How To Start Building Your Startup's Brand On Social Media

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building your brand's reputation. Add that to the fact that social users love what's new and a

Blossom Founder Takes On Diversity In the Media

Blossom Founder Takes On Diversity In the Media

Diversity in the media has become a pressing issue, and it isn’t moving fast enough. Diamonde Williamson, the founder of Blossom, realized the representation gap in mainstream media wasn’t going to fill itself and took matters into her own hands. Blossom is a global digital television destination curating

Chil Creative Builds The Voice of Your Brand

You may have seen Bhargava Chiluveru hustling around Switchyards, camera in hand. Whether he's working on a new video or rebranding a startup, Chiluveru and the team behind branding agency Chil Creative think beyond your product and highlight the true message of your brand. "Atlanta’s creative

Crafting Disruption: Conversation with Warby Parker & Switchyards

Crafting Disruption: Conversation with Warby Parker & Switchyards

Brian Magida, the director of digital marketing at Warby Parker, started at the eyewear brand over 6 years ago as the startup’s fourth employee. He left a lucrative career in finance to work at the cofounder’s apartment. He also watched Warby Parker transform into one of the most

The Unconscious Power of Brands

No one thinks ads work on them. When we buy something, we think we know why we bought it. Certainly we’re not so gullible as to be influenced by advertising and marketing, right? But clearly, advertising and marketing do work. Corporations spend many millions on marketing because they see

The King of Pops | Steven Carse on Serving Up Authenticity

The King of Pops | Steven Carse on Serving Up Authenticity

Whether you're team banana pudding or key lime pie (team chocolate sea salt, over here!), you know that when you pick up a King of Pops popsicle that the natural ingredients will give away to delicious flavors. Yet, how did cold treat lovers discover this tasty fact? Steven

Ask AI for this week’s Hypepotamus briefing