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Why Your Brand Can Be Beautiful, Yet Ineffective

These days, tracking analytics plays a big part in how brands decide to spend their marketing dollars. In the race to the finish line (higher views, more clicks), companies may sacrifice thoughtful aesthetics to get those numbers. Hyper-growth digital agency Look Listen CEO Kit Hughes says that the balance

How To Start Building Your Startup's Brand On Social Media

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building your brand's reputation. Add that to the fact that social users love what's new and a

Made With Soul: On Branding A Building

"Brand" is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers. But its at that time that it's most important to start building and refining a strong,

Bring It to Market: Lessons from IBM's David Jaye

Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has held senior marketing roles at multiple agencies and Google and most recently served as CMO at the Weather

The Five Rules To Get Your Brand Right

Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists, building out their brand usually gets pushed to the bottom of the pile...if it's in the