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b2b marketing

b2b marketing

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold

Discover how Atlanta startup Composium, founded by Simms Jenkins and Amber Brinkman, is revolutionizing B2B marketing by turning webinars, demos, and podcasts into easily shareable, digestible video content.

5 Tips You Need To Implement A Solid B2B Marketing Strategy

No matter the stage of your business, there are certain goals you want to achieve with a solid B2B marketing strategy: brand awareness, show the value of your product (or service), and above all else, increase revenue by gaining new customers. Here are five strategies to keep in mind when

Want To Drive B2B Revenue? 5 CMOs and Marketing Leaders Share Their Tips

Want To Drive B2B Revenue? 5 CMOs and Marketing Leaders Share Their Tips

The rise of influencers. The push towards automation and personalization. Tightening budgets and shrinking teams. The marketing world has shifted quickly in our post-pandemic world, so it is no surprise that close to 80% of marketers believe their industry has changed more in the last three years than in

With Seed Round, Atlanta-based Tourial Looks To Change The Face Of Software Demos

With Seed Round, Atlanta-based Tourial Looks To Change The Face Of Software Demos

The ‘Request a Demo’ button is a pretty ubiquitous feature on a SaaS company’s website. The team behind Atlanta-based Tourial now wants to make that feature a more engaging and interactive part of the customer experience. 'Tourials' give software teams a no-code solution to build

Terminus CEO Talks Future of Account-Based Marketing After Team Raises $90 Million Series C

Terminus CEO Talks Future of Account-Based Marketing After Team Raises $90 Million Series C

For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.” The Series C round was led by Great Hill Partners, a new investor in Atlanta's account-based

marketing automation

How to Use Marketing Automation Far Beyond Just Email

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems bring ease and efficiencies, allowing marketing teams to produce customized, targeted emails for their numerous customer segments. But with today’s tightening

Marketing Teams Have Too Much Data, So Eletype Sends You What You Need to Know — Over Slack

Marketing Teams Have Too Much Data, So Eletype Sends You What You Need to Know — Over Slack

At Michael Sengbusch’s former startup, he created tools to help healthcare marketers do a better job advertising their services and providers. But, though the product was solid, the CTO constantly found himself frustrated. The marketing teams that were using their product would log into their dashboards, see what had