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b2b marketing

b2b marketing

Terminus Builds Momentum As It Injects Experience With New Executive Team

Terminus Builds Momentum As It Injects Experience With New Executive Team

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent

David Cummings to New Entrepreneurs — Try More Things, Take More Risks

David Cummings to New Entrepreneurs — Try More Things, Take More Risks

For eight years, entrepreneur and investor David Cummings posted on his blog — a usually-pithy couple of paragraphs on a lesson he wanted to impart, observation or commentary — each and every single day (yes, including weekends). With impressive regularity and valuable content, Cummings built up a sizable dedicated audience that

Fintech Marketer Tom Roberts On Why Simplifying Your Company's Message Is Key

Fintech Marketer Tom Roberts On Why Simplifying Your Company's Message Is Key

Regardless of how complex your product may seem, your company's marketing message should be simple and straight-forward. A complicated, dense message could alienate customers unfamiliar with the technology and reduce your leads. Crafting a narrative around your company's solution should translate to all sides of

Email marketing

Stand Out In The Most Cluttered Email Inbox With These Three Tips

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier said than done. Combined with tightening opt-in regulations as well as single-click unsubscribe features, there’s a fine

Level Up Your Lean Startup Methodology with Traction Marketing

Level Up Your Lean Startup Methodology with Traction Marketing

While lean startup methodology has room for improvement, there is no denying the overwhelmingly positive impact that it has left on the innovation community: it results in better products built quicker. Where lean startup methodologies most often fall short is in turning those great products into great businesses. Although lean

CEO Eric Spett on Supercharging Terminus

Terminus, a B2B account-based marketing startup, has been growing at an incredible rate since they launched their product in March of 2015. Since then, the company has raised a $1.8M in seed funds, a Series A of $7.5M in February 2016, then graduated out of the Atlanta

B2B Marketing Startup Funnels Toward Terminus

B2B Marketing Startup Funnels Toward Terminus

Terminus, a B2B account-based marketing startup, is bursting at the seams with great talent and increasing business. Terminus CEO Eric Spett is packing up the offices, moving his ATV graduating tassel from right to left and settling down in 23,684 square feet down the street at the Terminus

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