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Behind Acadia's Tech-Driven Approach To The Changing Nature of Digital Marketing

Behind Acadia's Tech-Driven Approach To The Changing Nature of Digital Marketing

The digital marketing puzzle is one that every scaling company has to solve. But that puzzle has only become more complex over the course of the pandemic, especially for mid-market brands, says Jared Belsky. “I think we will look back fondly and call the 2010’s the decade of

New Set Of Grants, Co-Sponsored By The Nasdaq Entrepreneurial Center, Looks To Boost Black ParentPreneurs

New Set Of Grants, Co-Sponsored By The Nasdaq Entrepreneurial Center, Looks To Boost Black ParentPreneurs

“When you've been hearing no all day every day, and then someone tells you ‘yes,’ and here's $1,000...that's the gas that fills up your inspiration tank right there,” James Oliver, Jr. told Hypepotamus. Oliver is the founder of the ParentPreneur Foundation, which

UK Location-based startup what3words expands team in ATL

UK Location-based startup what3words expands team in ATL

The founders behind what3words see the world in 10ft squares. That precision focus has some practical applications for individuals, whether someone is trying to locate a friend outside of a crowded sporting venue or determining the exact dropoff location for a rideshare. But as what3words expands its presence across the

Finding A Niche In HRTech: Onwards HR Brings Transparency, Cost Savings To The Exit Process

Finding A Niche In HRTech: Onwards HR Brings Transparency, Cost Savings To The Exit Process

In the HR world, the “Great Resignation” has been the big talking point of 2021. But as veteran HR professional Sarah Rodehorst told Hypepotamus, companies have long struggled with handling involuntary terminations, which hit upwards of 14% of the workforce each year. “Separations are time-consuming, they're difficult,

Students Want Meaningful Internships. Atlanta-based Review Platform Canary Is Ready To Help Them Find It.

Students Want Meaningful Internships. Atlanta-based Review Platform Canary Is Ready To Help Them Find It.

Recent Georgia Tech graduates Stephen Ralph Jr. and Sims Pettway had a foot in entrepreneurship years before launching their latest venture, Canary. Prior to heading to Georgia Tech to study Computer Engineering and Mechanical Engineering respectively, they both had built up independent drone videography and photography businesses while in high

For PadSplit, A Focus on Affordable Housing Can Make A Dent in Labor Shortage Realities

For PadSplit, A Focus on Affordable Housing Can Make A Dent in Labor Shortage Realities

It only takes a quick scan on Zillow to get a sense of just how unaffordable housing options are in a number of American cities. With rent prices soaring well over $1,600 in the Atlanta area, the lack of affordable housing options is strongly tied to the labor shortage

AI Deter Founders Look To Build "Proactive Cameras" For The Security Space

AI Deter Founders Look To Build "Proactive Cameras" For The Security Space

Chris Rich has watched crime detection and the physical security space change since first launching his safety concierge service, Hawque, back in 2018. This “birds-eye view” helped him pinpoint a key problem in how commercial real estate developers and property management companies use video monitoring systems to keep people