Inside State Farm Arena’s Push to Elevate the Fan Experience Through Tech
Cashierless checkout. IoT monitoring. Go behind the scenes of that innovation looks like at Atlanta's State Farm Arena
Atlanta Hawks
NFT Craze Brings Opportunity For Big Brands & Local Startups Alike
Following a round of seed investment late last year, Atlanta-based GigLabs has been busy helping more household name brands enter the growing NFT space.
The most recent is the Atlanta Hawks, which announced this week the launch of a “Harry The Hawk” NFT collection.
While 40 hand-drawn NFTs
North Carolina Drone Startup Flies in State Farm Arena Ahead of All-Star Game
The 2021 NBA All-Star Game, set to tip off in Atlanta on March 7, won’t bring in the in-person fan base that such an event has in the past.
But there will be a different type of spectator in the stands: Drones.
The State Farm Arena has
Atlanta Hawks Partner With Digital Health Company Sharecare to Improve Health Across Georgia
When it came time for the Atlanta Hawks to select a partner for their jersey patch, a new NBA pilot program kicking off this upcoming season where a company’s logo will be displayed on the left shoulder of players jerseys, they had certain criteria in mind. They wanted to
A Look At Philips Arena's New Tech: Renovation Will Reflect Atlanta Hawks As Top Tech-Savvy Team
The transformation of Philips Arena will be the second-largest in NBA history. After the renovations are completed, Atlanta Hawks fans will watch their favorite team, enjoy a bevy of entertainment options, and congregate in a high-tech, high-touch atmosphere.
The Arena's tech renovations will focus on
Coca-Cola BridgeCommunity Startups Will Test Their MVPs In Philips Arena User Lab
The startups in Coca-Cola’s BridgeCommunity commercialization program, which upped the ante by accepting double the number of companies this year, receive unparalleled access to a major roster of enterprise partners. Now, they’ll also get to build their MVP’s and do customer testing on what might be
Live Events Subscription App Proves It's A Home Run
From dresses to razors, snacks to automobiles, the number of products and services moving away from pay-per-purchase to a subscription model grows every day. Now, with almost half a year of a successful pilot in the Atlanta market, a new subscription product for live, ticketed events has shown