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Arketi

Arketi

Looking to drive demand in the B2B world? You’ll need a strong Product Marketer.

Looking to drive demand in the B2B world? You’ll need a strong Product Marketer.

Product-led growth is a major business strategy across the B2B world today. Instead of requiring potential customers to chat with a sales rep, a lot of teams are letting their software do the talking. If you’ve ever signed up for a freemium version of Calendly, Slack, or Dropbox,

marketing automation

How to Use Marketing Automation Far Beyond Just Email

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems bring ease and efficiencies, allowing marketing teams to produce customized, targeted emails for their numerous customer segments. But with today’s tightening

multi-touch attribution

More Than A Marketing Buzzword: Multi-Touch Attribution Helps Track the Full Customer Purchase Journey

It seems each passing year brings another marketing buzzword, and 2017 is no exception. Recently we’ve been hearing a lot about multi-touch attribution and how it can significantly alter marketing pipeline analytics. But as with other marketing buzzwords, the question arises whether this is just hype, or actually

Email marketing

Stand Out In The Most Cluttered Email Inbox With These Three Tips

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier said than done. Combined with tightening opt-in regulations as well as single-click unsubscribe features, there’s a fine

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