Church Tech Company Ministry Brands Moves Headquarters To Metro Atlanta
Key Takeaways
Church technology company Ministry Brands moved its headquarters from Knoxville to Milton, Georgia, establishing a Metro Atlanta hub for its executive team.
- The nearly 700-employee company has over 50 Atlanta-area employees and plans to hire for development, product, fintech, and payments roles.
- Ministry Brands serves more than 90,000 churches and nonprofits and supports over $6.45 billion in charitable giving annually.
MILTON, Georgia, September 14 (Hypepotamus) — A technology company serving more than 90,000 churches and nonprofits has moved its headquarters from Knoxville, Tennessee, to Metro Atlanta, bringing its executive operations closer to the region’s tech talent pool.
Ministry Brands, which provides church management software and online giving tools, opened a 6,200-square-foot headquarters in Milton, just north of Atlanta. The office serves as a hub for the company’s executive leadership and over 50 employees already living in the Atlanta area.
Gridline helps advisory firms launch, operate, and scale private market investment programs through one integrated platform.
Inside Ministry Brands
Today, The company has nearly 700 employees across the United States and Ireland, roughly half of whom work remotely. Ministry Brands’ technology reaches into nearly every part of church and nonprofit operations, from donor management and digital giving to accounting, websites, mobile apps, communications, streaming, event planning, and employee and volunteer background checks.
It amounts to “everything you need from a back office standpoint, and many of the front office solutions as well,” CEO Chris Bacon told Hypepotamus.
Many of those tools are bundled into Amplify, Ministry Brands’ integrated platform for managing people, websites, mobile applications, streaming, and giving.
"It’s really designed for churches anywhere from, call it, 50 total weekly attendants, or up to 50,000 total weekly attendants," Bacon added.
Ministry Brands says its products support more than $6.45 billion in charitable giving each year.
The company’s history stretches back more than three decades, with much of its growth coming through acquisitions, Bacon explained to Hypepotamus. Ministry Brands has acquired more than 50 technology solutions over that time, building a wide-ranging product portfolio for faith-based organizations.
Bacon described the company’s staying power as a combination of scalable acquisitions and “sticky solutions” that become deeply embedded in customers’ daily operations. Relationships are also crucial in the church technology market.
“You can’t get anywhere in this space without word of mouth,” he said.
Why Ministry Brands Moved To Metro Atlanta
Bacon took over as CEO in 2022 after holding leadership roles at large technology companies, including Fiserv and ADP (both with offices in the Atlanta area).
When looking at places to grow, Ministry Brands realized it already had a significant concentration of executives and employees around Atlanta. “What we found is a vast majority of our executives were actually closer in proximity to this area, and we were continuing to hire in this area,” Bacon said. “It just made sense.”
The headquarters relocation positions Ministry Brands inside a region known for its payments and FinTech companies. That talent base is particularly relevant for a business handling billions of dollars in digital charitable giving through its platform.
“Metro Atlanta brings together a strong technology ecosystem, a deep faith community, and an exceptional talent base, making it an ideal place for us to invest,” he said in the company’s announcement.
Ministry Brands also operates offices in Tulsa, Tampa, and Phoenix, along with a sizable research and development operation in Ireland. But Milton will increasingly become the center of its corporate leadership.
“You’ll see more and more of those executive-level roles sit in this particular office,” Bacon said.
Maija Ehlinger
The new office space includes open workspaces, meeting rooms, and access to an amphitheater that can host customer, employee, and partner events.
The company also plans to continue recruiting Atlanta-area developers, product professionals, and employees with fintech and payments experience.
Where Faith And AI Meet
Ministry Brands is also exploring how artificial intelligence could help churches expand their reach while reducing the administrative work handled by staff and volunteers.
“We really see it as a force multiplier for churches,” Bacon told Hypepotamus.
The opportunity, as Bacon describes it, is not to replace church leaders or their messages. Instead, Ministry Brands is looking at ways AI can repurpose existing material and automate time-consuming operational work.
“Churches aren’t necessarily beating down our door to leverage AI, but we see it as really a great opportunity for them,” he said. “Less about replacing the voice of the church, more about amplifying the message that they can share.”
One of the company’s latest products is AI tool that can process a previously recorded sermon or stream, identify referenced passages from the Bible, generate key points, help craft related content, translate it into different languages, and prepare material for social media.
“We see tools like that doing what the church wanted to do anyway, but making it an hour instead of a five-day event,” Bacon said. “You’ll see a lot more innovation like that coming.”
See more Hypepotamus stories in your search results
