Bootstrapped, Growing ThreadKore Moves Its Headquarters to Alpharetta
ALPHARETTA, September 10 (Hypepotamus) - ThreadKore, a software company for home builders, first launched in 2020. So, naturally, it started with a 100% remote workforce.
But as time went on and the business grew, there was a need for more in-person time. ThreadKore’s president Mike Moxley was living in Columbus, Georgia at the time, and eventually opened up a small office in town and was trying to incentivize his team to move.
The response? Lukewarm.
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But last November, Moxley and his team started looking for places to hold an in-person team meeting and started looking at a map of where their employees were based and where it would be most convenient to get people together. It turns out, ThreadKore already had a critical mass of employees in the suburbs just north of Atlanta. So the conversation switched from hosting a meeting in Metro Atlanta to putting a physical, permanent presence in the area.
“We realized if we moved [the company’s office] to Alpharetta, we would have half the team in the right geography Day One.”
So now, with its HQ firmly based in Alpharetta, ThreadKore is growing as a bootstrapped company to watch.
Bootstrapping In The Construction World
The team behind ThreadKore lived with the pain points it is working to solve. The reality is that disconnected software, endless spreadsheets, duplicate data entry, and little real-time visibility into multimillion-dollar construction projects is common across the homebuilding industry. Builders typically piecemeal together a bunch of different software products to try to get an understanding of their business.
ThreadKore unifies accounting, purchasing, scheduling, CRM, vendor management, field operations, and warranty management for homebuilders into one system. This allows builders to get “up-to-the-minute financial statements” (something that is a rarity in the homebuilding industry).
“We touch on every part of the lifecycle for a homebuilder — from buying raw land to developing it to issuing purchase orders,” Moxley explained to Hypepotamus. “We do all of it. So we end up speaking to every stakeholder group in the company, because we replace everything.”
Moxley added it is not uncommon for a client to be able to get rid of dozens of different and disparate software options and instead just move everything to ThreadKore.
Currently, ThreadKore has well over 22,000 jobs (meaning homes being built out) on the platform, is active in over 1,600 subdivisions, and has over 100 different builders using it.
On average, the startup says its technology can save upwards of 40-days off of build time over the course of the year.
Now, it is pretty common for a scaling software company to start shopping around for outside capital. But Moxley said ThreadKore is growing and intentionally staying fully bootstrapped.
Right now, the team is just shy of 40 employees.
Maija Ehlinger
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